Rihanna Permanently Retires Snapchat After a Tone-Deaf Ad Appears on the App

Rihanna Permanently Retires Snapchat After a Tone-Deaf Ad Appears on the App

Seal her up, Snapchat was finally murdered by Rihanna.

Snapchat has been properly cancelled after an extremely insensitive ad appeared in the app asking users to choose between 'slapping' Rihanna or 'punching' Chris Brown.

Why, yes it is extremely tone deaf. The woman herself took to Instagram Stories (cold) to air her thoughts on the matter.

Some people are questioning whether it's time to retire Snapchat to the recycling bins of our smartphones.

In fact, since Rihanna's complaint, Snapchat has reportedly lost $US1 billion on the share market. This happening just two weeks after Kylie Jenner, the app's number one user, abandoned the app.

If you're still out there Snapchat, rein it in. 

Photo: YouTube (RihannaVEVO)

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