Our Research Services
YouthInsight, the market research arm of Student Edge, is the destination of choice for anyone who's interested in the opinions of Australia's youth, including Generation Z and Generation Alpha.
As the largest student membership organisation in Australia, Student Edge works via our YouthInsight division with brands, universities, governments, not for profit organisations and other clients who need to understand the youth market.
YouthInsight is Australia's premier youth-focused research agency, with access to Australia's largest online youth panel (150,000+ young people).
Connected via Student Edge and supported by a team of highly experienced market and academic research specialists, YouthInsight possesses unique assets that position it as the authority on Australia's young people.
Let YouthInsight connect you with Australia's youth.
Our members are highly engaged and ready to express their views on a wide range of topics, including:
- Consumer behaviour
- Consumer products
- Environmental issues
- Financial matters
- Government policy
- Health and wellbeing issues
- Social issues and more
With the largest youth research panel in Australia (more than 150,000 members aged 14-29), YouthInsight can assist with your marketing, branding and audience segmentation efforts through quantitative, qualitative, and mixed-methods research and actionable insights.
Understanding youth will support your organisation to choose the correct marketing and communications pathways, develop the right products, and avoid costly mistakes caused by using the wrong assumptions.
Our suite of services include:
- Full-service research
- Survey programming and hosting
- Online Youth Panel sampling
- Data processing and reporting
We handle all projects with a custom approach to suit your specific needs. This can include:
- Online surveys
- In-depth interviews
- Focus groups
- Market segmentation (demographic, psychographic, behavioural)
- Ethnographic studies
- Co-design and co-creation
- Hypothesis testing and advanced statistical modelling (including MaxDiff and Latent Class Analysis)
- Psychometric data collection and analysis
- UX, UI & CX research
- Longitudinal studies, brand tracking and more!
We have unrivalled reach and have conducted large projects of more than 10,000 participants.
To discuss your needs or for more information, please contact us.
Case Studies
The Student Edge Youth Insight team was commissioned by Microsoft to help them put more of their products in the hands of young people.
We designed and conducted a quantitative research project reaching 1,300 High School and Tertiary students, the results of which ultimately helped our client understand the drivers of purchase decisions amongst these valuable customers, and enabled them to market to this group more effectively.
The Student Edge Youth Insight team delved into the issue of Youth Unemployment, measuring the scale of the problem and exploring the biggest challenges young people face in the jobs market.
The Student Edge Youth Insight team was commissioned to recruit a large, robust sample of 1,000 current tertiary students to our client's quantitative survey.
We were able to deliver this sample within the client's budget and within seven days.
The Department of Health turned to Student Edge to design and implement a quantitative research piece to help them understand young people's attitudes to sexual health matters.
We delivered a robust sample of 5,000 completed surveys amongst 16—25 year-olds nationwide.
Young People's Perception and Use of Generative AI
In 2023, discussions about the impact of Generative AI on education were missing one key voice that bears the greatest impact of the changes this technology brings: students and young people.
To address this issue, in April 2023, YouthInsight conducted the first Australian exploratory study with students and young people to understand their perceptions and use of Generative AI.
Australia's Top 100 Youth Brands Report 2023
In 2019, Student Edge and YouthInsight set the benchmark for ranking popular brands among Gen Z using the Brand Love Metric and surveying over 1,000 young people each wave of the study. In this third wave of Australia's Top 100 Youth Brands report, YouthInsight also conducted Maximum Differential analysis to understand Gen Z's values and primary drivers for brand and purchase decisions, and introduced the Student Edge Youth Values assessment.
In this report, learn about Gen Zs' most loved brands and find out what they really want from brands.
STEM Equity Monitor
Student Edge and YouthInsight are proud to help the Australian Government progress its commitment to improving gender equity in science, technology, engineering and mathematics (STEM).
The STEM Equity Monitor collects data from a range of sources, integrating them into a single interactive online tool. To date, YouthInsight has contributed to the Youth in STEM 2019, 2020, and 2024 data, along with Influencer data in 2021, 2022 and 2023. Influencer data focuses on young peoples' key influencers, their parents and educators, to understand their perceptions on STEM and gender biases.
Australian and New Zealand Student Wellbeing
The eighth annual Studiosity Student Wellbeing report contains the survey results of 1,137 students at universities in Australia and Aotearoa New Zealand. This large-scale survey and report are an avenue for students to share their voices, thoughts, feelings, and expectations of study and university life.
Commissioned by Studiosity, YouthInsight is honoured to contribute to this pivotal work through our research with young people in Australia and New Zealand.
To find out more about how Student Edge can help you communicate with students, connect your brand with their needs or find out more about Gen Y and Gen Z, please visit the Youth Insight website.