"It's Time": There Are "It" Balloons Appearing Around Sydney and People Are Spooked

Stephen King's classic horror novel, It, is about to hit cinemas and the Sydney marketing team is having the last (evil clown) laugh.

They've tapped into what the movie will likely do best to audiences: spook the living daylight out of you.

The marketing team has planted red balloons around Sydney's CBD, which most people will scoff at, but others (maybe me) will think: Well, what if Pennywise the clown really is down in the sewers, tempting us with balloons? Because it does sound like an actual plot in a horror movie.

Pretty cool marketing initiative for #ITMovie spotted in Sydney CBD this morning.

"We all float down here" pic.twitter.com/vi1KnXSRFj

— David Piepers (@davepiepers) September 3, 2017

Despite making pedestrians feel very unsafe, props to them, this is really smart.

They've even been hitting up our offices with freaky packages. The nerve.

See how far into the trailer you can get below. If you're brave enough, it's out in cinemas this Thursday, September 7.

But for me, it's too late. This will be me tonight.

Photo: Warner Bros. Pictures