Everyone In The World Is Mad About The New 'Toblerone' Chocolate Bars (Thanks, Brexit)

Makers behind the Toblerone have decided to change the shape of its iconic triangular bars by widening the gaps in between.

Yeah, you heard right. They have increased the distance of free space in between each triangle of delicious chocolate.

The ABC reports it offers about 10 per cent less product, for the same price.

When you come between people and their chocolate, things get serious.

Fans of the popular Swiss treat are outraged, with many pointing to Brexit as the reason for the reduced size.

Apparently, it's the third case in a month where UK brands have taken steps (including hefty price rises) to offset higher costs for their products in the aftermath of Brexit.

British food retailers have copped the brunt of increased costs for imported goods on account of the pound dropping in value since the vote in June.

Mondelez International, the multinational company behind the production of Toblerone, said the change was necessary in order to cope with higher prices for ingredients. The price of the chocolate bar remains unchanged.

UK... What have you done??? #Brexit #Toblerone pic.twitter.com/BmrrJWD8sf

— Enda Conway (@EndaConway) November 8, 2016

Oh dear you thought the #Toblerone scandal was bad, see the the post #brexit version! pic.twitter.com/Y8FfM0guCn

— Nigel J.Hetherington (@Pastpreservers) November 8, 2016

FOR SALE: Pre-Brexit bar of Toblerone

Condition: Half eaten

Price: £10,000 (open to offers) pic.twitter.com/OR9Fm7vqYV

— OD (@olliedrewery) November 8, 2016

One British consumer, Tony Mathews, said: "The shape of the bar may have looked like the Swiss Alps before, now it's a bit more Holland."

Other people are finding creative and innovative ways of using the new chocolate bar.

OK - I've put it to the test. The new #Toblerone looks underwhelming at best BUT it makes the perfect toast rack... pic.twitter.com/tdROkdwsX7

— Will Foster (@wgsfoster) November 8, 2016

US: suffering with elections
UK: toblerone outrage
Spain: government wants to illegalize memes

What is going on today honestly

— Mokiiだっち。 (@MiyuSama639) November 8, 2016

It remains unclear if the new bar will be sold in Australia. Cool, we can live with that.

Photo: Twitter (@KTHopkins)