The D’Amelio Sisters Are Starting Their Own Brand

Taking influencer to a whole new level.

TikTok’s most famous family is entering the world of business.

After rising to stardom thanks to viral dance videos shot in their bedrooms, the D’Amelio sisters, Charli and Dixie, along with their parents Marc and Heidi, are launching ‘D’Amelio Brands’.

While most influencers rely on sponsorships from already established brands to make money, the D’Amelio girls will now produce their own products, bringing the money straight to them.

Marc, Charli and Dixie’s Dad, has more than 30 years of business experience, and said the sisters will be venturing into their own business world, bringing fans exactly what they want.

"After years of working with other brands on deals and partnerships, we have an innate knowledge of what consumers are looking for as well as the ability to identify voids in the marketplace," Marc said.

Last year, Charli and Dixie reportedly earned $30 million USD, and make $100,00 USD per episode of their Snapchat show, Charli Versus Dixie.

Across their social media platforms, the sisters have more than 390 million followers.

If their followers formed a country of their own, it would have the third largest population in the world.

We don’t quite know what the D’Amelios will be selling – but it's apparently going to start with shoes and skincare.

Charli, who until this year was TikTok’s most popular creator, said they’ve started the brand to keep their building their already huge careers.

“We know nothing lasts forever; there's going to be ups and downs. And we're just here to do as much as we can and enjoy this time and learn as much as we can and be a positive part of social media in the business world,” she told Forbes.

The brand is being co-founded with tech entrepreneur Richard Rosenblatt, who currently sits on the board of Cameo and is co-chairman of NFL star Tom Brady’s business, Autograph.

In 2004, the year Charli was born, Richard was the chairman of Myspace.

It’s crazy to think that Charli built this all from TikTok dance videos and is now a multi-million-dollar brand entrepreneur.