Advertising, Public Relations and Sales Managers

Advertising, Public Relations And Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Most occupations in this field typically require a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Tasks Include:

• directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
• directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
• directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
• directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Occupations:

• Sales and Marketing Manager
• Advertising Manager
• Public Relations Manager

Sales And Marketing Manager

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.

Specialisations:

• Business Development Manager 
• Market Research Manager

Advertising Manager

Plans, organises, directs, controls and coordinates the advertising activities within an organisation.

Public Relations Manager 

Alternative Titles:

• Communications Manager
• Corporate Affairs Manager
• Corporate Relations Manager
• PR Manager
• Public Affairs Manager

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Specialisations:

• Community Relations Manager
• External Relations Manager
• Media Relations Manager