"Hold My Avocado": TIME Tried to Coin A New Phrase for Millennials, But Everyone Shut Them Down

TIME Magazine claimed "hold my avocado" was the new millennial catchphrase. It was a bold statement.

After a meme Tweet referencing the millennial's staple fruit, the avocado, went viral, a TIME reporter claimed it was the catchphrase we were all looking for. 

I guess we all do kinda need a catchphrase to keep us warm at night as we sob quietly into our pillows perplexing over how we didn't study for the next day's exam.

Millennial: your generation got houses and jobs

Boomer: yes but we lived with constant fear of nuclear winter

Millennial: hold my avocado

— Ken Norton (@kennethn) August 8, 2017

Some were on board with what they thought was an instant classic.

this tweet deserves a toast.

an avocado toast.

— renata zê (@renata_ze) August 9, 2017

But others were more like:

The only time I would tell someone to "hold my avocado" is when I'm preparing a cobb salad.

— Morgan Jerkins (@MorganJerkins) August 10, 2017

I prefer "hold my crippling student debt while I enter this economy you've destroyed" but that's just me

— Cheryl Hurst (@CherylmHurst) August 10, 2017

Everyone working for TIME pic.twitter.com/E6MgEuJ7s6

— Jennie 🌈 (@celestiallmj) August 10, 2017

Ah, I guess we'll have to find another meme that represents the collective struggle of being priced out of the housing market, and facing the lowest wages growth in years. Sigh.

Photo: TIME