"Schitt’s Creek" Won All the Emmys But They Couldn’t Say the Name on TV Without a Disclaimer

You really gotta emphasise the 'c'.

Schitt’s Creek has done what was previously thought to be unthinkable: it won all seven major comedy prizes at today’s socially-distanced Emmys, becoming the first show in history to do so.

The Canadian series, which wrapped with its sixth season earlier this year, was named Outstanding Comedy Series and also collected acting prizes for its four stars—Eugene Levy, Catherine O’Hara, Dan Levy and Annie Murphy—as well as prizes for writing and directing. Dan Levy won four himself, for Supporting Actor and Writing as well as for co-producing and co-directing.

It meant that the Emmys broadcast—which was meant to be notable for having all the nominees at home waiting by their computer monitors—actually just kept returning to the ballroom frequented by the entire Schitt’s team. It felt like a very sweet, very adorable, very socially distanced wedding.

The show also picked up two Creative Arts Emmys earlier in the week, for casting and contemporary costumes, giving it nine prizes overall, the most for any comedy in a single year.

That’s 5/5 for SCHITT’S... all five right out of the gate... the show had never won a single Emmy for any of its five prior seasons!

— Scott Feinberg (@ScottFeinberg) September 21, 2020

Yeah, I like Schitt's Creek, but I certainly would not have expected it to be the first show to accomplish this. https://t.co/i3dcgVJqKu

— Alan Sepinwall (@sepinwall) September 21, 2020

I WILL FOREVER CELEBRATE SEPTEMBER 20 AS THE DAY OF THE SCHITT’S SWEEP

— em🎃👻 (@randofandomania) September 21, 2020

The way we just witnessed a full Schitt’s Creek sweep pic.twitter.com/mLiRBFOeas

— Jordyn Volk (@jordynvolk) September 21, 2020

Schitt’s Sweep! Congrats to everyone involved with the show. OH CANADA!!!!!!!! #SchittsCreek pic.twitter.com/4I0Niosgce

— Andrew Phung (@andrewphung) September 21, 2020

However, the title of the show posed an "interesting" (I'm being generous here) challenge for the producers of the 2020 Emmys broadcast, because "Schitt" sounds an awful lot like a certain swear word. (This is in fact the joke upon which the entire premise of the series is founded.)

So, in his opening monologue to no one, Jimmy Kimmel noted that they had to show the official spelling of the title whenever they uttered the word "Schitt", just in case viewers thought they suddenly meant the other kind, and earned the broadcast a more adult rating. This was definitely the biggest problem they had to deal with in 2020.

Anyway, back to the celebrating:

Well...Moira got her Emmy.

— dan levy (@danjlevy) September 21, 2020

Schitt’s Creek is available to stream on Netflix.

Header Image: ABC