"Sorry" Not Sorry: Justin Bieber Made A Music Video For Every Song On "Purpose"

Justin Bieber has produced a music video for every song on his just released album Purpose, because he, like Shia LaBeouf before him, is a true artiste.

Inspired by Beck’s 2006 album The Information – Kidding! He probably got the idea from Beyoncé – each of the record’s 13 tracks has its own interpretative video. The collection has been dubbed The Movement.

Some are better than others and none are as good as “Sorry” (except for maybe this new take on “What Do You mean?” featuring the same NZ dance troupes).

The modern dance version of Mad Max: Fury Road on display in the vid for “Purpose” is probably the most laughable of the lot.

The understated, artful clip that accompanies “Love Yourself” fares much better.

You can watch the whole playlist on VEVO right now. It’s undeniably a great showcase for some serious dancing fire. The only clips that really embarrass are the ones featuring Bieber himself. Take from that what you will.