Allen’s and Women’s Weekly Have Collabed to Recreate the Nostalgic “Party Cake Book”

Formerly known as the “Children’s Birthday Cake Book”.

Prominent Aussie brands Allen’s lollies and Women’s Weekly have given Millennials and Gen Zs a huge dose of nostalgia this week by announcing the remake of the iconic Women’s Weekly Children’s Birthday Cake Book.

You know the one your ‘rents would whip out every time your birthday rolled around? You can’t forget about that signature train cake on the cover!

(Image: Booktopia)

Well, the pair have officially come together to give the next generation of Aussie kids the Women’s Weekly and Allen’s Party Cake Book in celebration of Allen’s 130th birthday (what a milestone).

The magazine first published the famous recipe book all the way back in the ‘80s and the addition of Allen’s to the mix is sure to add a fun new twist to the fantastic creations the team at Women’s Weekly have always come up with.

Allen’s has a huge history as one of Australia’s longest-running confectionary brands.

Founded in 1891, the sugary brand is known for creating Oz’s widest range of sweets, and they still make all their jellies locally in Broadford, Victoria today.

Packed with 30 amazing cake recipes, tips, templates, and hacks, the new book is gonna bring you all the way back to your eighth birthday at Macca’s.

(Allen's and Women's Weekly)

For many Millennials and Gen Z, we’re either grown up and having kiddos of our own or are old enough to bake a cake at home, so this is the perfect opportunity to treat the youngins in your fam and bring back your own mems.

The new book isn’t all classic nostalgia though, it contains a bunch of fan favourites as well as wacky new recipes created out of the latest trends.

Nestlé’s Head of Marketing Confectionary Joyce Tan expressed her excitement for the new book, stating that it’ll be the ultimate staple at Aussie parties.

“We are so excited to continue celebrating our 130th birthday with the new Allen’s Party Cake Book–it’s the ultimate party starter for any age or occasion,” she said.

“Like Allen’s lollies, the AWW Cake Book has been a staple of many childhoods, so we know this partnership between two iconic party-loving brands will spark the imaginations of Aussies to create new delicious and delightful cakes for any celebration, with a fun Allen’s twist.”

So, how do I get my hands on one?

Thankfully, the new book is super easy to grab and won’t cost you an arm and a leg.

It’s available from all Coles stores as of today and it’s completely free with any purchase of any three of Allen’s or Bakers Choice products in one transaction.

So, lollies and a free book? I’m not complaining.

You better get in quick though ‘cos the nostalgia frenzy will likely go nuts and the books are only available until stocks last.

(Allen's and Women's Weekly)

Happy baking!

Student Edge recommends maintaining a well-balanced diet. For more information, please visit www.heartfoundation.org.au.

Header Image: Allen's and Women's Weekly