Our Research Services

Student Edge is the destination of choice for anyone who's interested in the opinions of Australia's youth. As the largest student membership organisation in Australia, Student Edge works via our Youth Insight division with brands, universities, governments and other clients who need to understand the youth market.

For most marketers, Generation Y seems to be by far the most challenging and mysterious yet.

Let Student Edge connect you with Australia's youth.
Our members are highly engaged and ready to express their views on a wide range of topics, including:

  • Consumer behaviour
  • Consumer products
  • Environmental issues
  • Financial matters
  • Government policy
  • Health issues
  • Social issues
  • And more

With the largest youth research panel in Australia (more than 95,000 members aged 12–29), Student Edge can assist with your marketing efforts by kicking off with quantitative and qualitative research.

We believe understanding their preferences could help you choose the correct marketing and communications path or develop the right products and avoid costly mistakes caused by using the wrong assumptions.

Our suite of services include:

  • Quantitative Questionnaire and sample design
  • Survey Programming and Hosting
  • Online Youth Panel Sampling
  • Data processing and reporting
  • Qualitative focus group moderation

We have unrivalled reach and have conducted large projects of more than 10,000 completed surveys at a time.

To discuss your needs or for more information, please contact us.

Case Studies

In 2014, the Student Edge Youth Insight team was commissioned by Microsoft to help them put more of their products in the hands of young people.

We designed and conducted a quantitative research project reaching 1,300 High School and Tertiary students, the results of which ultimately helped our client understand the drivers of purchase decisions amongst these valuable customers, and enabled them to market to this group more effectively.

In 2014, the Student Edge Youth Insight team delved into the issue of Youth Unemployment, measuring the scale of the problem and exploring the biggest challenges young people face in the jobs market.

In 2015, the Student Edge Youth Insight team was commissioned to recruit a large, robust sample of 1,000 current tertiary students to our client's quantitative survey.

We were able to deliver this sample within the client's budget and within seven days.

In 2014, the Department of Health turned to Student Edge to design and implement a quantitative research piece to help them understand young people's attitudes to sexual health matters.

We delivered a robust sample of 5,000 completed surveys amongst 16—25 year-olds nationwide.